Monthly Archives December 2016

“ΒLACK FRIDAY” SURVEY RESULTS (4/12/2016)

Greek consumers did not embrace Greece’s first ‘Black Friday’ to the degree that retailers might have hoped, according to a survey carried out by the Macedonia University’s Marketing Laboratory (MARLAB) and unveiled on Sunday. Only 32 pct of a survey sample responding to the internet poll, posted on various Facebook pages and LinkedIn, did any shopping on November 25, the first day that “Black Friday” was introduced in Greece. Of these, 82 pct preferred to visit the shops in person and only 11.1 pct did their shopping online, while 6.5 pct did their shopping both online and in shops. A
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