Monthly Archives December 2017

VERY SUCCESSFUL WAS THE ONE-DAY EVENT WITH THE THEME “THE ROLE OF MARKTETING IN THE EXTROVERSION AND INTERNATIONALIZATION OF THE GREEK ENTERPRISES” (December 6, 2017)

Very successful was the One-Day Event with the theme “The Role of Marketing in the Extroversion and Internationalization of the Greek Enterprises”, which was organized by the Marketing Laboratory MARLAB, the Master of International Business, and the Business Administration Department on December 7, 2017. The event took place at the Ceremony Amphitheater at the University of Macedonia! The event began with music and songs that were played by Spiros Kakalis, Konstantinos Notas and Paschalis Nendos, students of Business Administration Department. The audience was cheered by their notes and Konstantinos’ voice and warmly applauded them. Professor , Mr. Ioannis Hajidimitriou ,
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Categories: News and One Day Meetings.

BLACK FRIDAY ATTRACTED MORE CONSUMERS IN 2017 BUT SPENDING WAS LOW, SURVEY SHOWS (December 3, 2017)

SPECIAL /Sunday 3 December 2017, 19:38:27 / Last Update: 19:40 / Source: ANA-MPA Greek consumers participated more in this year’s Black Friday sales than last year, but spend small sums in retail products, a survey by the Marketing Laboratory (MarLab) of the University of Macedonia showed on Sunday. The survey, which aimed at recording the behavior and stance of Greek consumers towards the specific event organized by retail chains, showed that 44.5 percent of those questioned shopped on Black Friday, with 78.2 percent of those saying they shopped both from retail stores and online. Another 15.3 percent said they only visited retail stores
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Categories: News.

THE ONE-DAY EVENT WITH THE THEME “THE DEVELOPMENT OF TOURISM THROUGH COLABORATIONS BETWEEN GREECE AND TURKEY” WAS A GREAT SUCCESS!!!(November 11, 2017)

  The One-Day Event about the Development of Tourism through Greek and Turkish Partnerships has attracted the interest of the Greek and Turkish tourism business and community. The event was organized by Hellenic-Turkish Chamber of Northern Greece in collaboration with MARLAB (the Marketing Laboratory of the Department of Business Administration of University of Macedonia) and the support of the Consulate General of Turkey in Thessaloniki. The event took place on Saturday, November 11th 2017, at the Conference Center Nicholas Germanos (Hall A) at TIF-HELEXPO (Pavilion 8). The event was held during the Tourism Fair, Philoxenia 2017, and the declaration of
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Categories: News and One Day Meetings.