Books

BOOKS

2010 – PRESENT

1. Avlonitis, G. Gounaris, S. Tsiotsou, R. (2016). Services Marketing: Management, Strategies  and New Technologies Broken Hill Publishers ISBN: 9789963258567
2. Tsiotsou, R. H. and Goldsmith, Ronald E. (2012). Strategic Marketingin Tourism Services, Emerald. ISBN 9781780520704.

 

 BEFORE 2010

1. Hatzithomas, L. (2008). Integrated Marketing Communications, Chapter 2. In Advertisinged. Zotos, Y., pp. 55-72, University Studio Press: Thessaloniki.
2. Hatzithomas, L. (2008). Humor Appeals in Advertising, Chapter 10.4.7. In Advertising ed. Zotos, Y., pp. 252-269, University Studio Press: Thessaloniki.
3. Hajidimitriou, Y.A. & Azaria, A. (2007). Prerequisites and Impediments to a More Intensive Use of the Internet by Exporting SMEs: The Greek Reality, Honorary volume dedicated to Prof. Α. Ignatidi, University of Macedonia Press, pp. 195 – 224.
4.  Hajidimitriou, Y.Α. & Lenoudia, Ε. (2003). Success Factors of International Strategic Alliances, Honorary volume dedicated to Prof. Α. Lazari, University of Patra, 2nd Volume, pp. 591 – 613.
5. Koemtzi, M., Theodorakioglou, Y. & Hajidimitriou, Y.Α. (2001). The Value and Management of Information in Modern Enterprises, in ‘‘Modernization of Enterprises: Factors, Strategies and Trends’’, University of Macedonia Press, Thessaloniki, pp. 7 – 19.
6.  Koemtzi, M., Theodorakioglou, Y. & Hajidimitriou, Y.Α. (2001). The Role of Information in Modern Management Theories, in ‘‘Modernization of Enterprises: Factors, Strategies and Trends’’, University of Macedonia Press, Thessaloniki, pp. 21–30.
7. Hajidimitriou, Y.Α. & Porgianos, D.S. (2001). Comparative Analysis of the fundamental theories of internationalization of business, Honorary volume dedicated to Associate Prof. D. Kodosaki, University of Piraeus, pp. 985 – 1009.
8.  Hajidimitriou, Y.Α. & Georgiou, A.K. (1998). International Site Selection Decisions in Balkan Using Multi-Objective Methods, Honorary volume dedicated to V. Sarsenti, University of Piraeus, pp. 485 – 499.