Archives for News

HOLIDAY SHOPPING RESEARCH (January 1, 2017)

GREEKS BOUGHT MAINLY FOOD AND CLOTHES OVER CHRISTMAS HOLIDAYS-MARLAB POLL Food and clothes were the main items purchased by Greeks over the Christmas holidays, a poll by the marketing laboratory (MARLAB) of the University of Macedonia revealed on Sunday, with 85 percent of respondents saying they shopped during the holidays. According to the data, 15 percent of participants said they didn’t buy anything, citing as main reasons a lack of money (43 pct), lack of time (23 pct), lack of need (20 pct) and crowdedness in stores (7 pct). In terms of money spent, 76 percent of those polled said
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“ΒLACK FRIDAY” SURVEY RESULTS (4/12/2016)

Greek consumers did not embrace Greece’s first ‘Black Friday’ to the degree that retailers might have hoped, according to a survey carried out by the Macedonia University’s Marketing Laboratory (MARLAB) and unveiled on Sunday. Only 32 pct of a survey sample responding to the internet poll, posted on various Facebook pages and LinkedIn, did any shopping on November 25, the first day that “Black Friday” was introduced in Greece. Of these, 82 pct preferred to visit the shops in person and only 11.1 pct did their shopping online, while 6.5 pct did their shopping both online and in shops. A
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1ST ONE-DAY EVENT (May 11, 2016) – CONTEMPORARY MARKETING: INNOVATION, TECHNOLOGIES AND STRATEGIES

The Marketing Laboratory MarLab and the Department of Business Administration organized a One-Day Marketing Event with the theme:  «CONTEMPORARY MARKETING: INNOVATION, TECHNOLOGIES AND STRATEGIES» Wednesday, May 11th 2016, at 19:00 Ceremonial Amphitheater, University of Macedonia. PROGRAM, Coordinator:  Rodoula Tsiotsou, Associate Professor in Services Marketing Director of Marketing Laboratory MarLab, University of Macedonia Pantelis Xanthoulis, IBM Marketing Solutions Sales Leader, Spain, Portugal, Greece and Israel. «Outthink Marketing Performance – Technology and Marketing New Age». Ilias Kyriakopoulos, Head of Business Customer Value Management, WIND Hellas «Big Data, Big Experience».  Vassilis Mourdoukoutas, Business Development and Corporate Affairs Director, V&O Communication «Social Brands. Marketing Communication in Social Media Age». Dionysis Tsitos,
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1ST MARLAB VOLUNTEER MEETING (March 28, 2016)

The first meeting of the MarLab volunteers took place on Thursday, March 31, 2016 on the 3rd floor of the Department of Business Administration at the University of Macedonia, Greece!!! All volunteers were excited to participate in the activities of MarLab!!!
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THE INTERVIEW OF THE DIRECTOR OF MARLAB, PROF. RODOULA TSIOTSOU ON THE RADIO STATION PRAKTOREIO 104,9 FM. (October 2, 2015)

The interview of the Director of MarLab, Prof. Rodoula Tsiotsou on the radio station Praktoreio 104,9 FM.The topic of the interview was on Survey Research Methods before Elections (interview in Greek) https://youtu.be/PIYoZbskxeI
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