MARLAB VOLUNTEERS WIN THE BEST TEACHING CASE AWARD IN AN INTERNATIONAL CONFERENCE! (December 15, 2023)
Under the supervision of the Director of MARLAB, Professor Rodoula Tsiotsou, the volunteers of the marketing laboratory MARLAB, doctoral student Smaragda Samara, and undergraduate students Chrysoula Doulala, Athanasia-Sotiria Zafeiri, Andromachi…
MARLAB SEMINAR: MULTI-STAKEHOLDER DIALOGUE FOR/AND SUSTAINABLE TRANSOFRMATIVE CHANGE (November 3, 2023)
A very successful seminar on Multi-stakeholder Dialogue for/and Sustainable Transformative Change took place at the Conference Room of the Department of Business Administration, University of Macedonia. Faculty members of the…
CONGRATULATIONS TO MARLAB VOLUNTEERS FOR PARTICIPATING AND PRESENTING AT THE XIV INTERNATIONAL CONGRESS ON TEACHING CASES RELATED TO PUBLIC AND NONPROFIT MARKETING! (December 19, 2022)
Under the supervision of Professor Rodoula H. Tsiotsou, the volunteers and students of the Department of Business Administration prepared and submitted two papers to the Congress XIV International Congress on…
MARLAB TRAINED 30 PROFESSIONAL PARTNERS OF DOULEUTARAS (December 12, 2022)
The marketing laboratory MARLAB of the University of Macedonia, in collaboration with Douleutaras, develops technical professionals into new-generation entrepreneurs! For the first time in Thessaloniki, after Athens and Cyprus, MARLAB…
Συνάντηση των εταίρων του NANOROLL στο Ηράκλειο της Κρήτης
Στις 7, 8, και 9 Σεπτεμβρίου 2021 πραγματοποιήθηκε συνάντηση των εταίρων του έργου στο Ηράκλειο της Κρήτης και συγκεκριμένα στο Ινστιτούτο Ηλεκτρονικής Δομής και Λέιζερ (ΙΗΔΛ) του Ιδρύματος Τεχνολογίας και…
MARLAB Research Part III: How Do Greeks Think Incoming Tourism Should Be Treated Due To COVID-19?(May 6, 2020)
The Greek economy relies heavily on tourism, with the Bank of Greece proposing to further strengthen tourism as a means for achieving high growth rates. Unfortunately, this is impossible under…
MARLAB Research Part II: Vacation Voucher For The Support Of Domestic Tourism? What Do Greeks Say? (April 29, 2020)
The health crisis due to COVID-19 and its effects on declining incomes have led to the cancellation and large reduction in tourist bookings in all holiday destinations. Therefore, a major…
MARLAB Research – Part I: Will The Greeks Go On Vacation This Summer? (April 26, 2020)
A recent study by Mckinsey in 40 countries analyzed the changes in consumer behavior due to COVID-19 and showed that most people expect a reduction in their income and consequently…
Successful Completion Of Project “DESINNOLOSERV” (November 28, 2019)
The project entitled “Designing Innovative Logistics Services Via Customer Research” (“DESINNOLOSERV”) MARLAB has undertaken on behalf of LAMAIGNERE (a logistics Spanish company) has been successfully completed. The project was funded…
The Kick-Off Meeting Of “NANOROLL” Project (November 19, 2019)
MARLAB is one of the four partners in the project entitled “Large-scale nanostructured functional surfaces made with a combination of laser lithography and continuous nano-printing lithographic method (NANOROLL). The project…
MARLAB Collaborates with Lamaignere, a 3PL Company in Spain (August 1, 2019)
Lamaignere will work with MarLab Marketing Laboratory in developing a market study in order to boost “D.I.C.” Through the 4Helix + Lamaignere has agreed with MarLab Marketing Laboratory to carry…