MARLAB Research Part III: How Do Greeks Think Incoming Tourism Should Be Treated Due To COVID-19?(May 6, 2020)

The Greek economy relies heavily on tourism, with the Bank of Greece proposing to further strengthen tourism as a means for achieving high growth rates. Unfortunately, this is impossible under the present circumstances. While the country has entered the phase of gradual lifting of quarantine measures, Greece’s strategy concerning tourism has not yet been clarified. […]

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MARLAB Research Part II: Vacation Voucher For The Support Of Domestic Tourism? What Do Greeks Say? (April 29, 2020)

The health crisis due to COVID-19 and its effects on declining incomes have led to the cancellation and large reduction in tourist bookings in all holiday destinations. Therefore, a major challenge for travel agencies and tourism businesses is planning for the upcoming touristic season, including decisions on the starting date of the touristic season with […]

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Very Successful Was The One-Day Event With The Theme “The Role Of Marketing In The Extroversion And Internationalization Of The Greek Enterprises” (December 7, 2017)

  • 5:56PM Dec 07, 2017
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Very successful was the One-Day Event with the theme “The Role of Marketing in the Extroversion and Internationalization of the Greek Enterprises”, which was organized by the Marketing Laboratory MARLAB, the Master of International Business, and the Business Administration Department on December 7, 2017. The event took place at the Ceremony Amphitheater at the University of […]

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The One-Day Event With The Theme “The Development Of Tourism Through Collaborations Between Greece And Turkey” Was A Great Success!!! (November 11, 2017)

  • 5:48PM Nov 11, 2017
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The One-Day Event about the Development of Tourism through Greek and Turkish Partnerships has attracted the interest of the Greek and Turkish tourism business and community. The event was organized by Hellenic-Turkish Chamber of Northern Greece in collaboration with MARLAB (the Marketing Laboratory of the Department of Business Administration of University of Macedonia) and the support of the Consulate […]

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Successful Was The Career Day Which Was Organized By The MARLAB Marketing Laboratory And The Career Office (March 16, 2017)

Career Day event was a great success, organized by the Department of Marketing MARLAB and the Career Office of the University of Macedonia with executives from “Porto Carras Grand Resort” on Thursday, March 16, 2017! Several university students and graduates were selected for the 7 day trial program of the hotel complex in order to […]

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The Seminar Grow Greek Tourism Online Was A Great Success Organized By The MARLAB Marketing Laboratory (March 3, 2017)

The Grow Greek Tourism Online seminar organized by the MARLAB Marketing Lab in collaboration with Google on Friday, March 3, 2017 was a great success! More than 350 people attended the seminar in the “ALEXANDROS” Hall of S.K. “I. Vellidis”. Among them were the postgraduate students of Tourism Business and Organizations Management and International Business […]

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“Trends And Challenges Of Retailing In Greece: Physical And Electronic Markets”(January 11, 2017)

Successfully ended the 2nd One-Day Marketing Event with the theme “TRENDS AND CHALLENGES OF RETAILING IN GREECE: PHYSICAL AND ELECTRONIC MARKETS“. The event was organized by the Marketing Laboratory MARLAB and the Department of Business Administration of the University of Macedonia and was held on Wednesday, January 11th 2017 at the Ceremonial Amphitheater of the […]

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