Scientific Journals

PUBLICATIONS IN SCIENTIFIC JOURNALS

2010 – PRESENT

  1. Rodoula H. Tsiotsou (2026). Dignify: A Dignity-Based Conceptual Framework for Defining Consumer Vulnerability in Services. Journal of Service Research, 10.1177/10946705261474543 2026 Journal Impact Factor: 8.6
  2. Rodoula H. Tsiotsou, Avraam Papastathopoulos, and Achilleas Boukis (2026). Unveiling the Drivers of Remote Employees’ Intentions to Use Home as a Service Consumption Hub: A Configurational Approach. Journal of Services Marketing, 40 (10): 113–129. https://doi.org/10.1108/JSM-11-2025-0862 2026 Journal Impact Factor: 5.7 (Q1)
  3. Rodoula H. Tsiotsou, Amir Zaib Abbasi, Lin Li, and Mousa Albashrawi (2026). “Digital Literacy and Trust as Drivers of Blockchain E-Voting Systems Adoption: Impacts on Voter Satisfaction and Referral Behavior.” Journal of Innovation & Knowledge. Volume 17 (October), 101053 https://doi.org/10.1016/j.jik.2026.101053 2024 Journal Impact Factor: 15.5
  4. Rodoula H. Tsiotsou, Vaggelis Saprikis, Yiannis Kyanides, Ioannis Samos (2025). “Perspectives and Practices of Photovoltaic (PV) Energy Producers in Greece: A Qualitative Study of Renewable Energy Communities”, International Journal of Development and Sustainability Vol. 14 No. 9, pp. 685-708. https://doi.org/10.63212/IJDS25041901
  5. Rodoula H. Tsiotsou, Yiannis Kyanides, Vaggelis Saprikis, Ioannis Samos (2025). Renewable Energy Sources: An Investigation of Service Firms Supporting Photovoltaic Parks. GARI International Journal of Multidisciplinary Research – Renewable Energy, 11(2), 5-16, https://doi.org/10.63572/gari2503
  6. Tsiotsou, Rodoula and Seger-Guttmann, Tali (2025). The Generosity Ecosystem Framework (GEF): A Comprehensive Approach to Giving. International Review on Public and Nonprofit Marketing, 22, 489–515 https://doi.org/10.1007/s12208-025-00435-y
  7. Hussain, K., Abbasi, A.Z., Tsiotsou, R.H. and Ting, D.H. (2025), “Antecedents and consequences of customer satisfaction in mobile telecom services using PLS-SEM and NCA: the moderating role of involvement with ICTs”, Journal of Systems and Information Technology, Vol. 27 No. 4 pp. 607–640, https://doi.org/10.1108/JSIT-10-2024-0362
  8. Fayyaz, Muhammad; Abbasi, Amir; Ahmad, Rehan; Qummar, Muhammad; Tsiotsou, Rodoula; Mahmood, Saqib (2025). Gamers’ gratifications and continuous intention to play eSports: The mediating role of gamers’ satisfaction – A PLS-SEM and NCA study. International Journal of Sports Marketing and Sponsorship. 26 (3): 523–547.https://doi.org/10.1108/IJSMS-03-2024-0068 2023 Journal Impact Factor: 3
  9. Tsiotsou, Rodoula, H., Sertan Kabaday, Jennifer Leigh, Julia Bayuk, and Brent J. Horton (2024). To Do or Not To Do? A Typology of Ethical Dilemmas in Services (TEDS). Journal of Service Management, Vol. 35 No. 4, pp. 570-603. https://doi.org/10.1108/JOSM-11-2023-0471 2022 Journal Impact Factor:10.6
  10. Mansouri, Hossein, Rasaee Rad, Abdullah, Tsiotsou, Rodoula H., and Md Husin, Maizaitulaidawati (2024). Measuring the patronage intentions among football fans: The role of corporate social responsibility, brand credibility, and brand equity. International Journal of Sports Marketing and Sponsorship, Vol. 25 No. 3, pp. 600-619. https://doi.org/10.1108/IJSMS-08-2023-0161 2023 Journal Impact Factor: 3
  11. Fisk, Raymond P., Kabadayi, Sertan, Sidaoui, Karim and Tsiotsou, Rodoula H. (2024), SDG commentary: collaboration services for sustainable development goal (SDG) partnerships, Journal of Services Marketing, Vol. 38 No. 2, pp. 238-246. https://doi.org/10.1108/JSM-09-2023-0363 2022 Journal Impact Factor: 3.9
  12. Raza, Ali, Tsiotsou, Rodoula, H., Sarfraz, Muhammad, and Ishaq, Muhammad I. (2023). Trust recovery tactics in financial services: The moderating role of service failure severity. International Journal of Bank Services, Vol. 41 No. 7, pp. 1611-1639. https://doi.org/10.1108/IJBM-10-2022-0447 2022 Journal Impact Factor: 5.3
  13. Tseng-Lung Huang, Rodoula H. Tsiotsou, and Ben S. Liu (2023). Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism. Technological Forecasting & Social Change. Vol. 189, 122385, https://doi.org/10.1016/j.techfore.2023.122385 2022 Journal Impact Factor: 12
  14. Amir Zaib Abbasi, Nasser Alqahtani, Rodoula H. Tsiotsou, Umair Rehman, and Ding Hooi Ting (2023). eSports as Playful Consumption Experiences: Examining the Antecedents and Consequences of Game Engagement. Telematics & Informatics, Vol. 77(February) https://doi.org/10.1016/j.tele.2023.101937 2022 Journal Impact Factor: 8.5
  15. Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain, Raouf Ahmad Rather, and Ding Hooi Ting (2023). Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach. Journal of Retailing and Consumer Services, Vol. 71 (March), https://doi.org/10.1016/j.jretconser.2022.103231 2022 Journal Impact Factor: 10.4
  16. Tsiotsou, R.H., Koles, B., Paul, J. and Loureiro, S.M.C. (2022). Theory Generation from Literature Reviews: A Methodological Guidance. International Journal of Consumer Studies, Vol 46, No. 5, 1505-1516 https://doi.org/10.1111/ijcs.12861 2021 Journal Impact Factor: 7.096
  17. Kabadayi, S. and Tsiotsou, R.H. (2022). The Triple-A Framework for Serving Humanity with Service Research, Journal of Services Marketing, Vol. 36 No. 7, pp. 865-872. https://doi.org/10.1108/JSM-07-2022-0234 2021 Journal Impact Factor 5.246
  18. Tsiotsou, R.H. and Diehl, S. (2022). Delineating Transformative Value Creation through Service Communications: An Integrative Framework. Journal of Service Management, Vol. 33 No. 4/5, pp. 531-551. https://doi.org/10.1108/JOSM-11-2021-0420 2020 Journal Impact Factor: 11.77
  19. Tsiotsou, R.H. and Boukis, A. (2022). “In-Home Service Consumption: A Systematic Review, Integrative Framework and Future Research Agenda” Journal of Business Research, 145, pp. 49-64. https://doi.org/10.1016/j.jbusres.2022.02.050 2021 Journal Impact Factor: 10.969
  20. Tsiotsou, R.H. and Klaus, P. (2022). Τhe “nip and tuck” service framework: bright and dark side of beautification/modification services, Journal of Services Marketing, Vol. 36 No. 1, pp. 1-8 https://doi.org/10.1108/JSM-11-2021-0406, 2020 Journal Impact Factor: 5.246 The article has been included in the World Health Organization (WHO) COVID-19 Research Database!
  21. Tsiotsou, R.H. (2022). Identifying Value-Creating Aspects in Luxury Hotel Services via Third-Party Online Reviews: A Cross-Cultural Study. International Journal of Retail and Distribution Management. Vol. 50 No. 2, pp. 183-205. https://doi.org/10.1108/IJRDM-04-2021-0207 2020 Journal Impact Factor: 3.77
  22. Tsiotsou, R.H. (2021). Introducing Relational Dialectics on Actor Engagement in the Social Media Ecosystem, Journal of Services Marketing, Vol. 35 No. 3, pp. 349-366. https://doi.org/10.1108/JSM-01-2020-0027 2020 Journal Impact Factor: 4.47
  23. Tsiotsou, R.H. (2019). Rate my firm: cultural differences in service evaluations. Journal of Services Marketing, Vol. 33 No 7, pp. 815-836. 2019 Journal Impact Factor: 3.2 https://doi.org/10.1108/JSM-12-2018-0358
  24. Palla, E., Hatzithomas, L., Lekakos, G. and Korfiatis, N., (2026). Museum service recovery: emotion regulation in responses to online negative reviews running head: regulating museum visitors negative emotions. Tourism Review, pp.1-19.
  25. Voutsa, M., Melanthiou, Y., Hatzithomas, L., and Tsapatsoulis, N., (2026), Real Talk or Posed Shots? Unpacking GenZs Reaction to Candid vs. Curated Brand Posts on BeReal. EuroMed Journal of Business (5,2 Impact Factor, Thomson Reuters Social Science Citation Index, 2022, 2*ABS-2021, SCImago Q1, Cite score 2024 6,8).
  26. Margariti, K., Hatzithomas, L., Ktisti E., and Boutsouki C. (2025). Τhe growing sustainability gender divide: The role of consumption values. Young Consumers. (5 Impact Factor, Thomson Reuters Social Science Citation Index, 2024, 1*ABS-2021, SCImago Q1, Cite score 2022 6,4).
  27. Margariti, K., Mouratidis, A., Voutsa, M.C., Hatzithomas, L. and Boutsouki, C., (2026). To smile or not to smile? Emoji-enhanced chatbots, brand coolness, and behavioral intention. Journal of Marketing Communications, pp.1-24.
  28. Riskos, K., Hatzithomas, L. and Dekoulou, P., (2026). The role of entertainment and social interaction in shaping consumer brand engagement and purchase intention for news media brands: a moderated-mediation model. Journal of Media Business Studies, pp.1-28.
  29. Grougiou, V., Hatzithomas, L. and Kapoutsis, I., (2026). The Social Amplification of Risk and Heuristics in Tourists’ Traveling Intentions to Volatile Destinations. International Journal of Tourism Research, 28(3), p.e70373.
  30. Riskos, K., Dekoulou, P., Hatzithomas, L. and Papasolomou, I., (2025). Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix. EuroMed Journal of Business (5,2 Impact Factor, Thomson Reuters Social Science Citation Index, 2022, 2*ABS-2021, SCImago Q1, Cite score 2024 6,8).
  31. Hatzithomas, L., 2024. Play-mirth theory: a cognitive appraisal theory of humor. Frontiers in Psychology, 15, p.1473742.
  32. Hatzithomas, L., Theodorakioglou, F., Margariti, K. and Boutsouki, C., (2024). Cross-media advertising strategies and brand attitude: the role of cognitive load. International Journal of Advertising, 43(4), pp.603-636 (5,888 Impact Factor, Thomson Reuters Social Science Citation Index, 2021, 2*ABS-2021, SCImago Q1, Cite score 2021 7,5).
  33. Tsiotsou, R.H., Hatzithomas, L. and Wetzels, M. (2024), “Display advertising: the role of context and advertising appeals from a resistance perspective”, Journal of Research in Interactive Marketing, 18 (2), pp. 198-219 (10,179 Impact Factor, Thomson Reuters Social Science Citation Index, 2021, 1*ABS-2021, SCImago Q1, Cite score 2021 12,5).
  34. Margariti, K., Boutsouki, C., & Hatzithomas, L. (2024). A typology of minimal homepage design: the case of global fashion brands. Visual Communication Quarterly. (SCImago Q2, Cite score 2021 0,8).
  35. Margariti, K., Hatzithomas, L. and Boutsouki, C., (2024). Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns. Sustainability, 16(12), p. 5108.
  36. Theodorakioglou, F., Hatzithomas, L. and Boutsouki, C., (2023). The impact of sequential versus simultaneous media exposure on online advertising effectiveness. Journal of Marketing Communications, 29(2), pp.101-117.
  37. Theodorou, A., Hatzithomas, L., Fotiadis, T., Diamantidis, A. and Gasteratos, A., 2023. The impact of the COVID-19 pandemic on online consumer behavior: applying the theory of planned behavior. Sustainability, 15(3), p.2545.
  38. Margariti K., Hatzithomas L., Boutsouki C. and Zotos Y. 2022, Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure, International Journal of Advertising. (5,888 Impact Factor, Thomson Reuters Social Science Citation Index, 2021, 2*ABS-2021, SCImago Q1, Cite score 2021 7,5).
  39. Michaelidou, N, Siamagka, N. T., Hatzithomas, L. and Chaput, L. 2022. Femvertising Practices on Social Media: A Comparison of Luxury and Nonluxury Brands, Journal of Product & Brand Management. (Impact Factor 4,335, 1*ABS-2021 και στο SCImago Q1, Cite score 2021 6.2).
  40. Radojevic, P., Manic, S., Churlei, E., Hatzithomas, L. and Suluburic, A. (2022), Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysis, British Food Journal, 124(4), pp. 1400-1418. (3,224 Impact Factor, Thomson Reuters Social Science Citation Index, 2021, 1*ABS-2021, SCImago Q2, Cite score 2021 4.3).
  41. Riskos, K., Hatzithomas, L., Dekoulou, P. and Tsourvakas, G., 2022. The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model. Journal of Media Business Studies, 19(1), pp.1-28. (Emerging Sources Citation Index, 1*ABS-2021, SCImago Q1, Cite score 2021 4.0).
  42. Voutsa, M.C., Hatzithomas, L., Tsichla, E. and Boutsouki, C. (2022), Face reading the emotions of gelotophobes toward disparaging humorous advertising, European Journal of Humour Research. (SCImago Q1, Cite score 2021 0,8).
  43. Riskos, K., Dekoulou, P.E., Hatzithomas, L. and Kotzaivazoglou, I., 2022. The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model. Int. Journal of Business Science and Applied Management, 17(2). (SCImago Q4, Cite score 2021 0,9).
  44. Rotsios, K., Konstantoglou, A., Folinas, D., Fotiadis, T., Hatzithomas, L. and Boutsouki, C., 2022. Evaluating the use of QR codes on food products. Sustainability, 14(8), p.4437. (Impact Factor of 3,889, SCImago Q1, Cite score 2021 5,0).
  45. Karagiannis, D., Hatzithomas, L., Fotiadis, T. and Gasteratos, A., 2022. The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt. Foods, 11(24), p.4019 (Impact Factor of 5,561, SCImago Q1, Cite score 2021 4,1, PubMed).
  46. Ktisti, E., Hatzithomas, L. and Boutsouki, C., 2022. Green Advertising on Social Media: A Systematic Literature Review. Sustainability, 14(21), p.14424 (Impact Factor of 3,889, SCImago Q1, Cite score 2021 5,0).
  47. Georgoulopoulos, N., Hatzithomas, B., and Boutsouki C. (2022), Quality of Electronic Design Automation Tools, International Journal of Business Information System, (1*ABS-2021, SCImago Q2, Cite score 2021 1,8).
  48. Hatzithomas, L., Voutsa, M.C., Boutsouki, C. and Zotos, Y., (2021). A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule. Journal of Consumer Behaviour, 20(4), pp.923-941. (Impact Factor 3,199, 2*ABS-2021, SCImago Q2, Cite score 2021 4.3).
  49. Hatzithomas L., Manolopoulou A., Margariti K., Boutsouki C. and Koumpis D. (2021), Metaphors and Body Copy in Online Advertising Effectiveness, Journal of Promotion Management. (SCImago Q2, Cite score 2021 4.0).
  50. Hatzithomas, L., Boutsouki, C., Theodorakioglou, F. and Papadopoulou, E., (2021). The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model. Sustainability, 13(17), p.9584. (Impact Factor of 3,889, SCImago Q1, Cite score 2021 5,0).
  51. Voutsa, M.C., Tsichla, E., Hatzithomas, L. and Margariti, K., (2021). Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals. International Journal of Internet Marketing and Advertising, 15(4), pp.368-393. (Emerging Sources Citation Index, 1*ABS-2021, SCImago Q3, Cite score 2021 1,2).
  52. Konstantoglou, A., Folinas, D., Fotiadis, T.A., Rallis, S., Hatzithomas, L. and Gasteratos, A., (2020). Development of A Holistic Framework for the Key Packaging Elements of Agri-Food Products. Journal of Engineering Science & Technology Review, 13(3). (SCImago Q3, Cite score 2021 1,1).
  53. Katsikari, C. Hatzithomas, L., Fotiadis, T., and Folinas. D. (2020). Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism, Sustainability, 12(11):4770. (Impact Factor of 3,889, SCImago Q1, Cite score 2021 5,0).
  54. Aramendia-Muneta, M.E., Olarte, C., and Hatzithomas, L. (2020), Gender stereotypes in original digital video advertising. Journal of Gender Studies, 29(4), pp.403-419. (Impact Factor of 2,011, SCImago Q1, Cite score 2021 4,0).
  55. Daskalaki, V.V., Voutsa, M.C., Boutsouki, C. and Hatzithomas, L., (2020). Service quality, visitor satisfaction and future behavior in the museum sector. Journal of Tourism, Heritage & Services Marketing, 6(1), pp.3-8. (Cite score 2021 0,3).
  56. Tsichla, E., Hatzithomas, L., Boutsouki, C. and Zotos, K., (2019). Greek political advertising in retrospect: a longitudinal approach. Communication Research Reports, 36(5), pp.404-414, (Emerging Sources Citation Index, SCImago Q1, Cite score 2021 2,5).
  57. Margariti, K., Boutsouki, C., and Hatzithomas, L. (2019), The dilemma of luxury brand extensions. Journal of Global Fashion Marketing, 10(4), pp.305-323. Emerging Sources Citation Index, (Emerging Sources Citation Index, SCImago Q1, Cite score 2021 4,5).
  58. Hatzithomas L., Misirlis N., Boutsouki C., and Vlachopoulou M. (2019). Understanding the Role of Personality Traits on Facebook Intensity. International Journal of Internet Marketing & Advertising, 13(2), pp.99-119. (Emerging Sources Citation Index, 1*ABS-2021, SCImago Q3, Cite score 2021 1,2).
  59. Boutsouki, C., Hatzithomas L., and Gazi A. (2017), Editorial, International Journal of Technology Marketing, 12(3). (1*ABS-2021, SCImago Q3, Cite score 2021 1,2).
  60. Sklavounos, N., Rotsios, K., Kartsiotis, G., Spyropoulos, T.S. and Polychronidou, P. (forthcoming). “Partnering for success: Exploring non-linear relationships in SME international strategic alliances with the use of Mutual Information”. Intellectual Economics (Q2 – Scimago Journal & Country Rank, Scopus Indexed).
  61. Sklavounos, N., Rotsios, K. and Hajidimitriou, Y. (2024). “The Impact of Foreign Partner’s Senior Management Prior Experience and Commitment on Trust and Knowledge Transfer in International Strategic Alliances”, WSEAS Transactions on Business and Economics, Vol. 21, pp. 2486-2501, https://wseas.com/journals/articles.php?id=9953 (Q4 – Scimago Journal & Country Rank, Scopus Indexed).
  62. Sklavounos, N., Rotsios, K. and Hajidimitriou, Y. (2024). “Trust and ISA performance in emerging markets in South East Europe”. Transnational Corporations Review, Vol. 16, No. 1, pp. 72-88, https://doi.org/10.1080/19186444.2022.2086402 (Journal Impact Factor 1.6, Q2 – Scimago Journal & Country Rank, Scopus Indexed, ABS Ranking 1).
  63. Rotsios, K., Sklavounos, N. and Hajidimitriou, Y. (2022). “IJV partner relations in emerging markets: the importance of Greek partner’s prior IJV experience”, Journal of Strategy and Management, Vol. 15 No. 4, pp. 555-570. https://doi.org/10.1108/JSMA-04-2021-0100 (Journal Impact Factor 3.8, Q1 – Scimago Journal & Country Rank, Scopus Indexed, ABS Ranking 1).
  64. Papapanagiotou, K., Rotsios, K. and Sklavounos, N. (2021). “Innovating in Emerging Markets by Building Meaningful IT Alliances”. Studies in Business and Economics, Vol. 16, No. 3, pp. 160-172, https://doi.org/10.2478/sbe-2021-0052 (Journal Impact Factor 0.7, Q3 – Scimago Journal & Country Rank).
  65. Sklavounos, N. (2021). “The Central Role of Trust in International Business Research Over the 2017-2021 Period”. Archives of Economic History, Vol. 33 No. 2, pp. 101-112, https://archivesofeconomichistory.com/webdata/magaz/Volume%20XXXIII_No2_2021.pdf.
  66. Milijevic, S., Sklavounos, N. and Rotsios, K. (2020). “Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia”. Studies in Business and Economics, Vol. 15, Issue 3, pp. 152-167, https://doi.org/10.2478/sbe-2020-0051 (Journal Impact Factor 0.7, Q3 – Scimago Journal & Country Rank, Scopus Indexed).
  67. Sklavounos, N., Rotsios, K. and Hajidimitriou, Y. (2020). “Managers’ perceptions on trust and knowledge transfer: evidence from Greek ISAs in South East Europe”. Eastern Journal of European Studies, Vol. 11, Issue 1, pp. 164-185, http://ejes.uaic.ro/articles/EJES2020_1101_SKL.pdf (Q2 – Scimago Journal & Country Rank, Scopus Indexed).
  68. Couturier, J. and Sklavounos, N. (2019). “Performance Dialogue: A framework to enhance the effectiveness of performance measurement systems”. International Journal of Productivity and Performance Management, Vol. 68, Issue 4, pp. 699-720, https://www.emeraldinsight.com/doi/full/10.1108/IJPPM-09-2017-0238 (Journal Impact Factor 8.1, Q1 – Scimago Journal & Country Rank, Scopus Indexed, ABS Ranking 1).
  69. Kichukova, T., Sklavounos, N. and Rotsios, K. (2017). “Food and Beverage Products Containing Aloe Vera: Evidence from the Greek Market”. Journal of Business Paradigms, Vol. 2, No. 2, Year 2017, pp. 62-87, https://doaj.org/article/06e6b8803c1f44c18dacee4bf1e07d8c.
  70. Tsiotsou, R. H. (2016). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, Vol. 27 Issue 2, pp. 91 – 116. 2015 Journal Impact Factor: 2.23 10.1108/JOSM-04-2015-0117
  71. Τsiotsou, R. H. (2016) An SDL Experience-Based Framework for Sport Marketing, The Service Industries Journal, Vol. 36 Issue 11-12, pp. 478 – 509, 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1255731
  72. Furrer, O., Sudharshan, D., Tsiotsou, R.H. and Liu, B. (2016). A Framework for Innovative Service Design. The Service Industries Journal, Vol. 36 Issue 9-10, pp. 452 – 471 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1248420
  73. Tzoumaka, E., Tsiotsou, R.H., and Siomkos, G. (2016). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications 22(3), pp. 307-326. ABS 2010=2. 10.1080/13527266.2014.894931Tsiotsou, R. H. (2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2014 Journal Impact Factor: 2.69. 10.1016/j.chb.2015.01.064
  74. Tsiotsou, R. H.(2015). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, (forthcoming). 2014 Journal Impact Factor: 2.00
  75. Tsiotsou, R. H.(2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2014 Journal Impact Factor: 2.69
  76. Tsiotsou, R. H, Alexandris, K. and Cornwell, B. (2014). Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship. International Journal of Advertising. Vol. 33 (2) pp. 295-327. 2012 Journal Impact Factor: 2.31.
  77. Tzoumaka, E., Tsiotsou, R. H., and Siomkos, G. (2014). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications (forthcoming – prepublcation). ABS 2010=2.
  78. Tsiotsou, R. H.(2013), Sport Team Loyalty: Integrating Relationship Marketing and a Hierarchy of Effects. Journal of Services Marketing, Vol. 27 (6), pp. 458-471. 2012 Journal Impact Factor: 0.66.
  79. Tsiotsou, R. Η. (2013). Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications, Vol. 19, No. 2, pp. 114-135. ABS 2009=2.
  80. Alexandris, K. and Tsiotsou, R. Η. (2012). Segmenting Soccer Spectators by Attachment Levels: A PsychographicProfile Based on Team Self-Expression and Involvement. European Sport Management Quarterly, Vol. 12 (1), 65-81, 2011 Journal Impact Factor: 0.88.
  81. Alexandris, K., Tsiotsou, R. Η. and James, J. (2012). Testing a Hierarchy of Effects Model of Sponsorship Effectiveness. Journal of Sport Management (forthcoming issue 26), 2011 Journal Impact Factor: 0.81.
  82. Tsiotsou, R. Η.(2012). Developing a Scale for Measuring the Personality of Sport Teams. Journal of Services Marketing, Vol. 26 (4), pp. 238-252. Emerald, 2011 Journal Impact Factor: 0.62.
  83. Tsiotsou, R. Η.(2011). A Stakeholder Approach to International and National Sport Sponsorship. Journal of Business & Industrial Marketing, Emerald Vol. 26 (8), pp. 557 – 565, 2010 Journal Impact Factor: 0.75.
  84. Tsiotsou, R. Η.and Vlachopoulou, M. (2011). Understanding the Effects of Market Orientation and E-Marketing on Service Performance. Marketing Intelligence & Planning. Emerald. 29 (2), 141-155, ABS 2010=1
  85. Tsiotsou, R. Η., Rigopoulou, I., and Kehagias, I. (2010). Tracing Customer Orientation and Marketing Capabilities through Retailers’ Websites: A Strategic Approach to Internet Marketing. Journal of Targeting, Measurement & Analysis for Marketing, Vol. 18 (2), 79-94. Palgrave Macmillan. ABS 2010=1
  86. Tsiotsou, R. Η.and Ratten, V. (2010). Future Research Directions in Tourism Marketing. Marketing Intelligence & Planning. Vol. 28 (4), 533-544. Emerald. ABS 2009=1
  87. Tsiotsou, R. Η.(2010). Delineating the Role of Market Orientation on Service Performance: A Component-Wise Approach. The Service Industries Journal. Vol. 30 No 3, pp. 357-403. Taylor & Francis, 2010 Journal Impact Factor: 1.07
  88. Margariti K., Boutsouki C., Hatzithomas L. and Zotos Y. (2019), Visual Metaphors in Food Advertising: A cross-cultural study, Food Research International, 115, 338- 351.
  89. Hatzithomas L., Gkorezis P., Zotou, A, and Tsourvakas, G. (2018), The impact of Atmospherics on WOM about Short-Life-Cycle Products: The Case of Motion Pictures, Journal of Product & Brand Management. 27(5), 471-483.
  90. Hatzithomas L., Misirlis N., Boutsouki C., and Vlachopoulou M. (forthcoming). Understanding the Role of Personality Traits on Facebook Intensity, International Journal of Internet Marketing & Advertising.
  91. Konstantoglou A., Folinas D., Fotiadis T., Rallis S., Hatzithomas L. and Gasteratos A. (2018), Development of a holistic framework for the key packaging elements of agri-food products, Journal of Engineering Science and Technology Review.
  92. Kotzaivazoglou D., Hatzithomas L. and Tsichla E. (2018), Gender Stereotypes in Advertisements for Male Politicians: Longitudinal Evidence from Greece, International Review on Public and Nonprofit Marketing, 15(3), 333-352.
  93. Riskos K, Hatzithomas L., Boutsouki C., and Zotos, Y. (2017). Corporate Facebook Posts in the UK and Greece: A Content Analysis, International Journal of Internet Marketing & Advertising, 11(3), 233-251.
  94. Hatzithomas L., Fotiadis, T. and Coudounaris, D. (2016). Standardization, Adaptation and Personalization of International Corporate Social Media Communications, Psychology & Marketing, 33(12), 1098-1105..
  95. Hatzithomas L., Boutsouki, C. and Ziamou, L. (2016). A Longitudinal Analysis of the Changing Roles of Gender in Advertising: A Content Analysis of Super Bowl Commercials, International Journal of Advertising, 35(5), 888-906.
  96. Hatzithomas L., Boutsouki, C., and Zotos, Y. (2016). The role of economic conditions on humour generation and attitude towards humorous TV commercials, HUMOR: International Journal of Humor Research, 29(4), 483-505.
  97. Hatzithomas L., Zotou, A. and Palla, P. (2016), Measuring the impact of Competitive Advertising Environment and Ad-Exposure Time on 3D Posters’ Effectiveness, Journal of Customer Behaviour, ABS 2015=1.
  98. Tsichla, E., Hatzithomas L., and Boutsouki C. (2016), Gender differences in the interpretation of a Museum’s web atmosphere: A Selectivity Hypothesis Approach, Journal of Marketing Communications, ABS 2010=2.
  99. Chatzithomas, N., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2014), Social Media Advertising Platforms: A Cross-cultural Study.International Journal on Strategic Innovative Marketing, 1(2).
  100. Hatzithomas L., Zotos Y. and Boutsouki C. (2011), Humor and Cultural Values in Print Advertising: A Cross – Cultural Study, International Marketing Review, 28(1). 2015 Journal Impact Factor: 1,778, ABS 2015=3.
  101. Gkorezis P., Hatzithomas L.and Petridou E. (2011), The impact of leader’s humor on employees’ psychological empowerment: the moderating role of tenure, Journal of Managerial Issues, 23(1). (in Journal Quality List).
  102. Rotsios, K., Sklavounos, N. and Hajidimitriou, Y.Α. (2019) Successful Knowledge Transfer in IJVs: The Role of Trust, Partner Compatibility and Expected Benefits, European Journal of International Management (in press). DOI: 10.1504/EJIM.2019.10017016, https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ejim
  103. Sklavounos, N.S., Rotsios, K.P. & Hajidimitriou, Y.A. (2019) Key Antecedents of Foreign Partner’s Trust in International Strategic Alliances and the Impact of Trust on ISA Performance. In T.K. Das (Ed.), Managing Trust in Strategic Alliances. Charlotte, NC, Information Age Publishing https://www.infoagepub.com/products/Managing-Trust-in-Strategic-Alliances.
  104. Sklavounos, N., Rotsios, K. & Hajidimitriou, Y.A. (2019) The Impact of Communication Quality, Partner Complementarity and Foreign Partner’s Cultural Sensitivity on InterPartner Trust in ISAs. In Sykianakis, N., Polychronidou, P. and Karasavvoglou A. (Eds.), Economic and Financial Challenges for Eastern Europe, Springer International Publishing, https://www.springer.com/us/book/9783030121686#aboutBook
  105. Sklavounos, N.S. & Hajidimitriou, Y.A(2014) Revisiting Trust at the Later Stages of International Joint Ventures: The Role of Longevity, Interdependence and Risk of Opportunism, East West Journal of Economics and Business, Vol.17, No. 2, p.p. 119 – 132.
  106. Rotsios, K.P., Sklavounos, N.S. & Hajidimitriou, Y.A. (2014) Trust, Knowledge Transfer and Control in IJVs: The Case of Four Greek Firms, Procedia Journal, Vol. 9, p.p. 231 – 241.
  107. Azaria C.A., Houdeloudi E. & Hajidimitriou Y.A.(2014) Success Factors of Internet use for Exporting by Greek Companies during the Period of the Financial Crisis, MIBES Transactions International Journal, Vol. 8, p.p. 13 – 30.
  108. Hajidimitriou, Y.A., Sklavounos, N.S. & Rotsios, K.P. (2012) The Impact of Trust on Knowledge Transfer in International Business Systems, Scientific Bulletin – Economic Sciences, Vol. 11, Issue 2, p.p. 39 – 49.
  109. Chatzipanagioti, Μ., Iakovou, Ε., Vlachos, D. & Hajidimitriou, Υ.A(2011) Trade Facilitation and Supply Chain Network Design, Operations & Supply Chain Management An International Journal, Vol. 4, No. 2/3, p.p. 99 – 107.
  110. Sklavounos, N.S. & Hajidimitriou, Y.A. (2011) The Contextual Factors that Affect the Development of Trust at the Initial Stages of International Joint Ventures, MIBES Transactions International Journal, Vol. 5, Issue 2, p.p. 125 – 135.

BEFORE 2010

  1. Tsiotsou, R.H. and Alexandris, K. (2009). Delineating the Outcomes of Sponsorship: Sponsor Image, Word of Mouth, and Purchase Intentions. International Journal of Retail & Distribution Management. Vol. 37 (4), 358-369. Emerald. ABS 2009=1
  2. Rigopoulou, I., Tsiotsou, R.H. and Kehagias, I. (2008). Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation. Journal of Marketing Management. Vol. 24 No 9-10, pp. 979-996. ABS 2008=3
  3. Tsiotsou, R.H. (2008). An Integrated Taxonomy of Consumers of Financial Services: The Role of Perceived Risk, Effort and Involvement. International Journal of Risk Assessment and Management. Vol. 9 (1-2), pp. 135-147. Inderscience Publishers.
  4. Tsiotsou, R.H. (2007). An empirically-based typology of intercollegiate athletic donors: High and low motivation scenarios. Journal of Targeting, Measurement & Analysis for Marketing, 15(2), 79-92. Palgrave Macmillan. ABS 2007=1
  5. Tsiotsou, R.H. (2006). Investigating differences between female and male athletic donors: A comparative study. International Journal of Nonprofit & Voluntary Sector Marketing, 11(3), 209-223. Wiley InterScience. ABS 2006=1
  6. Tsiotsou, R.H. and Vasioti, E. (2006). Satisfaction: A segmentation criterion for ¨short-term¨ visitors of mountainous destinations. Journal of Travel & Tourism Marketing. Vol. 20(1). 61-74, The Haworth Press, Inc. ABS 2006=1, 2010 Journal Impact Factor: 0.84
  7. Tsiotsou, R.H. and Vasioti, E. (2006). Using demographics and leisure activities to predict satisfaction with tourism services in Greece. Journal of Hospitality and Leisure Marketing. Vol. 14 (2), 61-72. The Haworth Press, Inc.
  8. Tsiotsou, R.H. (2006). Using visit frequency to segment ski resort customers. Journal of Vacation Marketing. Vol. 12 (1), 15-26. SAGE Publications. ABS 2006=1
  9. Tsiotsou, R.H. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies. Vol. 30(2), 207-217. Blackwell Publishing. ABS 2006=1
  10. Tsiotsou, R. H. (2005). Varying perceived quality levels and their relation to involvement, satisfaction, and purchase intentions. Marketing Bulletin, Vol. 16, research note 4. http://marketing-bulletin.massey.ac.nz.
  11. Tsiotsou, R.H. (2005). The effect of European Union regulations on marketing practices: The case of European football. Journal of Euromarketing, Vol. 15 (1), 75-93. International Business Press, The Haworth Press, Inc. ABS 2005=1
  12. Tsiotsou, R.H. and Lalountas, D. (2005). Applying event study analysis to assess the impact of marketing communication strategies: The case of sponsorship. Applied Financial Economics Letters, Vol. 1 (4), 259-262. Taylor and Francis Publishers.
  13. Tsiotsou, R.H. (2004). The role of involvement and income in predicting small and large donations to college athletics. International Journal of Sports Marketing & Sponsorship, Vol. 6 (2), 117-123. International Marketing Reports Ltd.
  14. Tsiotsou, R.H. (2004). Cause related marketing: The role of values on donor behavior. The Southeuropean Review of Business Finance and Accounting. Vol. 2 (2), 101-112.
  15. Tsiotsou, R.H. (1998). A survey of sport club programs. Recreational Sports Journal (National Intramural-Recreational Sports Association), Vol. 22(2), p. 38-41.
  16. Tsiotsou, R.H. (1998). Motivations for donation to athletic programs, The Cyber Journal of Sport Marketing, Vol. 2(2), www.ausport.gov.au/fulltext/ 1998/cjsm/v2n2/tsiotsou22.htm
  17. Tsiotsou, R.H. (1997). The effect of emotions on the memory of TV commercials, The Cyber Journal of Sport Marketing, Vol. 1 (4), www.ausport.gov.au/fulltext/1997/cjsm/v1n4/tsiotsou.htm.
  18. Hatzithomas L., Boutsouki C. and Zotos Y. (2009), The effects of culture and product type on the use of humor in Greek TV advertising: An application of Speck’s Humorous Message Taxonomy, Journal of Current Issues & Research in Advertising, 31(1): 43-61.
  19. Hatzithomas L., StamelosΙ., Fotiadis T. and Mylonakis J. (2007). Quality and effectiveness of ERP – CRM systems: Implications for Information Systems Marketing Strategies, Journal of Applied Business Research, 23(3):33-52.
  20. Soubeniotis D., Fotiadis T., Mylonakis J., Hatzithomas L. and Vassiliadis C., (2007), The Importance of Facilities in the Success of Integrated Marketing Communication of Hotel Enterprises, European Journal of Scientific Research, 17(1), 106-116. Journal Impact Factor: 0,74.
  21. Soubeniotis D., Hatzithomas L., Fotiadis T. (2007), The Combination of Marketing and Knowledge Management Strategies in Travel Agencies, The Cyprus Journal of Sciences, 5 (Summer): 201-218.
  22. Soubeniotis D., Mylonakis J., Fotiadis T., and Hatzithomas L., Mertzimekis C. (2006), Evaluation of mergers & acquisitions in Greece. International Research Journal of Finance and Economics, 2006(4), 92-104.
  23. Vassiliadis C., Fotiadis T., Hatzithomas L., Vassiliadis S. (2006). A proposed information system for evaluating 3-D multimedia tourist destinations that shows a high level of realistic representation, Global Education Journal, 2006(2).
  24. Nakos, G. & Hajidimitriou, Y.A. (2009) Conducting Business in Greece: A Brief for International Managers Series, Global Business and Organizational Excellence: A Review of Research and Best Practices, Vol. 28 (5), p.p. 70 – 83.
  25. Nakos, G. & Hajidimitriou, Y.A. (2007) The Impact of National Animosity on Consumer Purchases: The Modifying Factor of Personal Characteristics, Journal of International Consumer Marketing, vol. 19(3), p.p. 53 – 72.
  26. Hajidimitriou, Y.A. & Georgiou, A.C. (2002) A Goal Programming Model for Partner Selection Decisions in International Joint Ventures, European Journal of Operational Research, vol. 138(3), p.p. 649 – 662.
  27. Hajidimitriou, Y.A. & Georgiou, A.C. (2000) International Site Selection Decisions Using Multi-Objective Methods, American Business Review, vol. 18(2), pp. 87 – 95.
  28. Hajidimitriou, Y.A. & Mourdoukoutas, P. (1999) Window of Opportunity in Asia: Economic Turmoil Offers a Second Chance to EU Companies, European Business Review, vol. 99(2), p.p. 68 – 79.