Scientific Journals


2010 – PRESENT

  1. Tsiotsou, R. H. (2016). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, Vol. 27 Issue 2, pp. 91 – 116. 2015 Journal Impact Factor: 2.23 10.1108/JOSM-04-2015-0117
  2. Τsiotsou, R. H. (2016) An SDL Experience-Based Framework for Sport Marketing, The Service Industries Journal, Vol. 36 Issue 11-12, pp. 478 – 509, 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1255731
  3. Furrer, O., Sudharshan, D., Tsiotsou, R.H. and Liu, B. (2016). A Framework for Innovative Service Design. The Service Industries Journal, Vol. 36 Issue 9-10, pp. 452 – 471 2015 Journal Impact Factor: 0.78 10.1080/02642069.2016.1248420
  4. Tzoumaka, E., Tsiotsou, R.H., and Siomkos, G. (2016). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications 22(3), pp. 307-326. ABS 2010=2. 10.1080/13527266.2014.894931Tsiotsou, R. H. (2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2014 Journal Impact Factor: 2.69. 10.1016/j.chb.2015.01.064
  5. Tsiotsou, R. H.(2015). The Social Aspects of Consumption as Predictors of Consumer Loyalty: Online vs. Offline Services, Journal of Service Management, (forthcoming). 2014 Journal Impact Factor: 2.00
  6. Tsiotsou, R. H.(2015). The Role of Social and Parasocial Relationships on Social Networking Sites Loyalty. Computers in Human Behavior Vol. 48, p. 401-414. 2014 Journal Impact Factor: 2.69
  7. Tsiotsou, R. H, Alexandris, K. and Cornwell, B. (2014). Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship. International Journal of Advertising. Vol. 33 (2) pp. 295-327. 2012 Journal Impact Factor: 2.31.
  8. Tzoumaka, E., Tsiotsou, R. H., and Siomkos, G. (2014). Delineating the role of endorser’s perceived qualities and consumer characteristics on celebrity endorsement effectiveness. Journal of Marketing Communications (forthcoming – prepublcation). ABS 2010=2.
  9. Tsiotsou, R. H.(2013), Sport Team Loyalty: Integrating Relationship Marketing and a Hierarchy of Effects. Journal of Services Marketing, Vol. 27 (6), pp. 458-471. 2012 Journal Impact Factor: 0.66.
  10. Tsiotsou, R. Η. (2013). Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications, Vol. 19, No. 2, pp. 114-135. ABS 2009=2.
  11. Alexandris, K. and Tsiotsou, R. Η. (2012). Segmenting Soccer Spectators by Attachment Levels: A PsychographicProfile Based on Team Self-Expression and Involvement. European Sport Management Quarterly, Vol. 12 (1), 65-81, 2011 Journal Impact Factor: 0.88.
  12. Alexandris, K., Tsiotsou, R. Η. and James, J. (2012). Testing a Hierarchy of Effects Model of Sponsorship Effectiveness. Journal of Sport Management (forthcoming issue 26), 2011 Journal Impact Factor: 0.81.
  13. Tsiotsou, R. Η.(2012). Developing a Scale for Measuring the Personality of Sport Teams. Journal of Services Marketing, Vol. 26 (4), pp. 238-252. Emerald, 2011 Journal Impact Factor: 0.62.
  14. Tsiotsou, R. Η.(2011). A Stakeholder Approach to International and National Sport Sponsorship. Journal of Business & Industrial Marketing, Emerald Vol. 26 (8), pp. 557 – 565, 2010 Journal Impact Factor: 0.75.
  15. Tsiotsou, R. Η.and Vlachopoulou, M. (2011). Understanding the Effects of Market Orientation and E-Marketing on Service Performance. Marketing Intelligence & Planning. Emerald. 29 (2), 141-155, ABS 2010=1
  16. Tsiotsou, R. Η., Rigopoulou, I., and Kehagias, I. (2010). Tracing Customer Orientation and Marketing Capabilities through Retailers’ Websites: A Strategic Approach to Internet Marketing. Journal of Targeting, Measurement & Analysis for Marketing, Vol. 18 (2), 79-94. Palgrave Macmillan. ABS 2010=1
  17. Tsiotsou, R. Η.and Ratten, V. (2010). Future Research Directions in Tourism Marketing. Marketing Intelligence & Planning. Vol. 28 (4), 533-544. Emerald. ABS 2009=1
  18. Tsiotsou, R. Η.(2010). Delineating the Role of Market Orientation on Service Performance: A Component-Wise Approach. The Service Industries Journal. Vol. 30 No 3, pp. 357-403. Taylor & Francis, 2010 Journal Impact Factor: 1.07
  19. Margariti K., Boutsouki C., Hatzithomas L. and Zotos Y. (2019), Visual Metaphors in Food Advertising: A cross-cultural study, Food Research International, 115, 338- 351.
  20. Hatzithomas L., Gkorezis P., Zotou, A, and Tsourvakas, G. (2018), The impact of Atmospherics on WOM about Short-Life-Cycle Products: The Case of Motion Pictures, Journal of Product & Brand Management. 27(5), 471-483.
  21. Hatzithomas L., Misirlis N., Boutsouki C., and Vlachopoulou M. (forthcoming). Understanding the Role of Personality Traits on Facebook Intensity, International Journal of Internet Marketing & Advertising.
  22. Konstantoglou A., Folinas D., Fotiadis T., Rallis S., Hatzithomas L. and Gasteratos A. (2018), Development of a holistic framework for the key packaging elements of agri-food products, Journal of Engineering Science and Technology Review.
  23. Kotzaivazoglou D., Hatzithomas L. and Tsichla E. (2018), Gender Stereotypes in Advertisements for Male Politicians: Longitudinal Evidence from Greece, International Review on Public and Nonprofit Marketing, 15(3), 333-352.
  24. Riskos K, Hatzithomas L., Boutsouki C., and Zotos, Y. (2017). Corporate Facebook Posts in the UK and Greece: A Content Analysis, International Journal of Internet Marketing & Advertising, 11(3), 233-251.
  25. Hatzithomas L., Fotiadis, T. and Coudounaris, D. (2016). Standardization, Adaptation and Personalization of International Corporate Social Media Communications, Psychology & Marketing, 33(12), 1098-1105..
  26. Hatzithomas L., Boutsouki, C. and Ziamou, L. (2016). A Longitudinal Analysis of the Changing Roles of Gender in Advertising: A Content Analysis of Super Bowl Commercials, International Journal of Advertising, 35(5), 888-906.
  27. Hatzithomas L., Boutsouki, C., and Zotos, Y. (2016). The role of economic conditions on humour generation and attitude towards humorous TV commercials, HUMOR: International Journal of Humor Research, 29(4), 483-505.
  28. Hatzithomas L., Zotou, A. and Palla, P. (2016), Measuring the impact of Competitive Advertising Environment and Ad-Exposure Time on 3D Posters’ Effectiveness, Journal of Customer Behaviour, ABS 2015=1.
  29. Tsichla, E., Hatzithomas L., and Boutsouki C. (2016), Gender differences in the interpretation of a Museum’s web atmosphere: A Selectivity Hypothesis Approach, Journal of Marketing Communications, ABS 2010=2.
  30. Chatzithomas, N., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2014), Social Media Advertising Platforms: A Cross-cultural Study.International Journal on Strategic Innovative Marketing, 1(2).
  31. Hatzithomas L., Zotos Y. and Boutsouki C. (2011), Humor and Cultural Values in Print Advertising: A Cross – Cultural Study, International Marketing Review, 28(1). 2015 Journal Impact Factor: 1,778, ABS 2015=3.
  32. Gkorezis P., Hatzithomas L.and Petridou E. (2011), The impact of leader’s humor on employees’ psychological empowerment: the moderating role of tenure, Journal of Managerial Issues, 23(1). (in Journal Quality List).
  33. Rotsios, K., Sklavounos, N. and Hajidimitriou, Y.Α. (2019) Successful Knowledge Transfer in IJVs: The Role of Trust, Partner Compatibility and Expected Benefits, European Journal of International Management (in press). DOI: 10.1504/EJIM.2019.10017016,
  34. Sklavounos, N.S., Rotsios, K.P. & Hajidimitriou, Y.A. (2019) Key Antecedents of Foreign Partner’s Trust in International Strategic Alliances and the Impact of Trust on ISA Performance. In T.K. Das (Ed.), Managing Trust in Strategic Alliances. Charlotte, NC, Information Age Publishing
  35. Sklavounos, N., Rotsios, K. & Hajidimitriou, Y.A. (2019) The Impact of Communication Quality, Partner Complementarity and Foreign Partner’s Cultural Sensitivity on InterPartner Trust in ISAs. In Sykianakis, N., Polychronidou, P. and Karasavvoglou A. (Eds.), Economic and Financial Challenges for Eastern Europe, Springer International Publishing,
  36. Sklavounos, N.S. & Hajidimitriou, Y.A(2014) Revisiting Trust at the Later Stages of International Joint Ventures: The Role of Longevity, Interdependence and Risk of Opportunism, East West Journal of Economics and Business, Vol.17, No. 2, p.p. 119 – 132.
  37. Rotsios, K.P., Sklavounos, N.S. & Hajidimitriou, Y.A. (2014) Trust, Knowledge Transfer and Control in IJVs: The Case of Four Greek Firms, Procedia Journal, Vol. 9, p.p. 231 – 241.
  38. Azaria C.A., Houdeloudi E. & Hajidimitriou Y.A.(2014) Success Factors of Internet use for Exporting by Greek Companies during the Period of the Financial Crisis, MIBES Transactions International Journal, Vol. 8, p.p. 13 – 30.
  39. Hajidimitriou, Y.A., Sklavounos, N.S. & Rotsios, K.P. (2012) The Impact of Trust on Knowledge Transfer in International Business Systems, Scientific Bulletin – Economic Sciences, Vol. 11, Issue 2, p.p. 39 – 49.
  40. Chatzipanagioti, Μ., Iakovou, Ε., Vlachos, D. & Hajidimitriou, Υ.A(2011) Trade Facilitation and Supply Chain Network Design, Operations & Supply Chain Management An International Journal, Vol. 4, No. 2/3, p.p. 99 – 107.
  41. Sklavounos, N.S. & Hajidimitriou, Y.A. (2011) The Contextual Factors that Affect the Development of Trust at the Initial Stages of International Joint Ventures, MIBES Transactions International Journal, Vol. 5, Issue 2, p.p. 125 – 135.


  1. Tsiotsou, R.H. and Alexandris, K. (2009). Delineating the Outcomes of Sponsorship: Sponsor Image, Word of Mouth, and Purchase Intentions. International Journal of Retail & Distribution Management. Vol. 37 (4), 358-369. Emerald. ABS 2009=1
  2. Rigopoulou, I., Tsiotsou, R.H. and Kehagias, I. (2008). Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation. Journal of Marketing Management. Vol. 24 No 9-10, pp. 979-996. ABS 2008=3
  3. Tsiotsou, R.H. (2008). An Integrated Taxonomy of Consumers of Financial Services: The Role of Perceived Risk, Effort and Involvement. International Journal of Risk Assessment and Management. Vol. 9 (1-2), pp. 135-147. Inderscience Publishers.
  4. Tsiotsou, R.H. (2007). An empirically-based typology of intercollegiate athletic donors: High and low motivation scenarios. Journal of Targeting, Measurement & Analysis for Marketing, 15(2), 79-92. Palgrave Macmillan. ABS 2007=1
  5. Tsiotsou, R.H. (2006). Investigating differences between female and male athletic donors: A comparative study. International Journal of Nonprofit & Voluntary Sector Marketing, 11(3), 209-223. Wiley InterScience. ABS 2006=1
  6. Tsiotsou, R.H. and Vasioti, E. (2006). Satisfaction: A segmentation criterion for ¨short-term¨ visitors of mountainous destinations. Journal of Travel & Tourism Marketing. Vol. 20(1). 61-74, The Haworth Press, Inc. ABS 2006=1, 2010 Journal Impact Factor: 0.84
  7. Tsiotsou, R.H. and Vasioti, E. (2006). Using demographics and leisure activities to predict satisfaction with tourism services in Greece. Journal of Hospitality and Leisure Marketing. Vol. 14 (2), 61-72. The Haworth Press, Inc.
  8. Tsiotsou, R.H. (2006). Using visit frequency to segment ski resort customers. Journal of Vacation Marketing. Vol. 12 (1), 15-26. SAGE Publications. ABS 2006=1
  9. Tsiotsou, R.H. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies. Vol. 30(2), 207-217. Blackwell Publishing. ABS 2006=1
  10. Tsiotsou, R. H. (2005). Varying perceived quality levels and their relation to involvement, satisfaction, and purchase intentions. Marketing Bulletin, Vol. 16, research note 4.
  11. Tsiotsou, R.H. (2005). The effect of European Union regulations on marketing practices: The case of European football. Journal of Euromarketing, Vol. 15 (1), 75-93. International Business Press, The Haworth Press, Inc. ABS 2005=1
  12. Tsiotsou, R.H. and Lalountas, D. (2005). Applying event study analysis to assess the impact of marketing communication strategies: The case of sponsorship. Applied Financial Economics Letters, Vol. 1 (4), 259-262. Taylor and Francis Publishers.
  13. Tsiotsou, R.H. (2004). The role of involvement and income in predicting small and large donations to college athletics. International Journal of Sports Marketing & Sponsorship, Vol. 6 (2), 117-123. International Marketing Reports Ltd.
  14. Tsiotsou, R.H. (2004). Cause related marketing: The role of values on donor behavior. The Southeuropean Review of Business Finance and Accounting. Vol. 2 (2), 101-112.
  15. Tsiotsou, R.H. (1998). A survey of sport club programs. Recreational Sports Journal (National Intramural-Recreational Sports Association), Vol. 22(2), p. 38-41.
  16. Tsiotsou, R.H. (1998). Motivations for donation to athletic programs, The Cyber Journal of Sport Marketing, Vol. 2(2), 1998/cjsm/v2n2/tsiotsou22.htm
  17. Tsiotsou, R.H. (1997). The effect of emotions on the memory of TV commercials, The Cyber Journal of Sport Marketing, Vol. 1 (4),
  18. Hatzithomas L., Boutsouki C. and Zotos Y. (2009), The effects of culture and product type on the use of humor in Greek TV advertising: An application of Speck’s Humorous Message Taxonomy, Journal of Current Issues & Research in Advertising, 31(1): 43-61.
  19. Hatzithomas L., StamelosΙ., Fotiadis T. and Mylonakis J. (2007). Quality and effectiveness of ERP – CRM systems: Implications for Information Systems Marketing Strategies, Journal of Applied Business Research, 23(3):33-52.
  20. Soubeniotis D., Fotiadis T., Mylonakis J., Hatzithomas L. and Vassiliadis C., (2007), The Importance of Facilities in the Success of Integrated Marketing Communication of Hotel Enterprises, European Journal of Scientific Research, 17(1), 106-116. Journal Impact Factor: 0,74.
  21. Soubeniotis D., Hatzithomas L., Fotiadis T. (2007), The Combination of Marketing and Knowledge Management Strategies in Travel Agencies, The Cyprus Journal of Sciences, 5 (Summer): 201-218.
  22. Soubeniotis D., Mylonakis J., Fotiadis T., and Hatzithomas L., Mertzimekis C. (2006), Evaluation of mergers & acquisitions in Greece. International Research Journal of Finance and Economics, 2006(4), 92-104.
  23. Vassiliadis C., Fotiadis T., Hatzithomas L., Vassiliadis S. (2006). A proposed information system for evaluating 3-D multimedia tourist destinations that shows a high level of realistic representation, Global Education Journal, 2006(2).
  24. Nakos, G. & Hajidimitriou, Y.A. (2009) Conducting Business in Greece: A Brief for International Managers Series, Global Business and Organizational Excellence: A Review of Research and Best Practices, Vol. 28 (5), p.p. 70 – 83.
  25. Nakos, G. & Hajidimitriou, Y.A. (2007) The Impact of National Animosity on Consumer Purchases: The Modifying Factor of Personal Characteristics, Journal of International Consumer Marketing, vol. 19(3), p.p. 53 – 72.
  26. Hajidimitriou, Y.A. & Georgiou, A.C. (2002) A Goal Programming Model for Partner Selection Decisions in International Joint Ventures, European Journal of Operational Research, vol. 138(3), p.p. 649 – 662.
  27. Hajidimitriou, Y.A. & Georgiou, A.C. (2000) International Site Selection Decisions Using Multi-Objective Methods, American Business Review, vol. 18(2), pp. 87 – 95.
  28. Hajidimitriou, Y.A. & Mourdoukoutas, P. (1999) Window of Opportunity in Asia: Economic Turmoil Offers a Second Chance to EU Companies, European Business Review, vol. 99(2), p.p. 68 – 79.