It is a great pleasure to welcome you to the Marketing Laboratory MARLAB at the Department of Business Administration of the University of Macedonia in Thessaloniki, Greece. MARLAB is an open academic network built on a simple idea: marketing knowledge has to be both trustworthy and useful for all relevant stakeholders and society. Established in February 2015 by Rector’s Act No 3199/24-2-2015 (FEK 263), it is dedicated to marketing research, education, counseling, and training. Our mission is to carry out research of international scope and to support high quality educational activities in the field of marketing. Our main goal is to become a leading research and knowledge center that contributes to marketing both in theory and in practice. Our strength lies in the people and perspectives we bring together. Our research members come from services marketing, marketing communications and social media, new technologies, sustainability, international business, and operations management, while the network also reaches beyond business into social anthropology. Doctoral researchers work alongside faculty and visiting scholars. An external advisory committee of senior leaders from industry, trade, tourism, and infrastructure in Greece keeps our questions close to real organizational problems. We hold ourselves to clear standards. A published code of ethics, built on honesty, openness, and respect for research participants, sets the rules for how our work is done. Self-financed and based in Thessaloniki, MARLAB answers to two audiences at once: the scientific community that checks our methods, and the society that depends on what we find. I would like to invite you to take a look at the membership opportunities of MARLAB, join our team, and participate in a network of marketing researchers and practitioners.