Under the supervision of the Director of MARLAB, Professor Rodoula Tsiotsou, the volunteers of the marketing laboratory MARLAB, doctoral student Smaragda Samara, and undergraduate students Chrysoula Doulala, Athanasia-Sotiria Zafeiri, Andromachi Koroniadou and Nefeli-Maria Simou, presented the paper titled “APIVITA: Socially Responsible Production and Consumption” at the “XV International Congress on Teaching Cases Related on Public And Nonprofit Marketing” Lima, Peru.
The paper was presented online on Friday, December 15, 2023, and was won the Best Teaching Case Award under the thematic area Socially Responsible Production and Consumption!
You can watch the presentation of the paper here.