MARLAB Research Part III: How Do Greeks Think Incoming Tourism Should Be Treated Due To COVID-19?(May 6, 2020)

The Greek economy relies heavily on tourism, with the Bank of Greece proposing to further strengthen tourism as a means for achieving high growth rates. Unfortunately, this is impossible under the present circumstances. While the country has entered the phase of gradual lifting of quarantine measures, Greece’s strategy concerning tourism has not yet been clarified. […]

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MARLAB Research Part II: Vacation Voucher For The Support Of Domestic Tourism? What Do Greeks Say? (April 29, 2020)

The health crisis due to COVID-19 and its effects on declining incomes have led to the cancellation and large reduction in tourist bookings in all holiday destinations. Therefore, a major challenge for travel agencies and tourism businesses is planning for the upcoming touristic season, including decisions on the starting date of the touristic season with […]

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Black Friday 2018: Bigger Sales, More Online Purchases (November 25, 2018)

The practice of Black Friday applied in Greece for third consecutive year in Friday 23th of November, 2018. Taking into consideration this practice, which as it seems tends to become an institution, Marketing Laboratory MARLAB  of the University of Macedonia conducted this survey for third year in a row. The survey planned and conducted under […]

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Very Successful Was The One-Day Event With The Theme “The Role Of Marketing In The Extroversion And Internationalization Of The Greek Enterprises” (December 7, 2017)

  • 5:56PM Dec 07, 2017
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Very successful was the One-Day Event with the theme “The Role of Marketing in the Extroversion and Internationalization of the Greek Enterprises”, which was organized by the Marketing Laboratory MARLAB, the Master of International Business, and the Business Administration Department on December 7, 2017. The event took place at the Ceremony Amphitheater at the University of […]

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