Research Themes

 

Brand & Brand Equity (e.g., brand awareness, image, attachment)

 

New Product Development (e.g. market research for identifying needs and desires)

 

Attitude Research (e.g., consumer attitudes, beliefs, intentions toward a product)

 

Sales Research (e.g., consumer buying behavior and habits)

 

Target Segment Analysis (e.g., select target markets and positioning scenarios)

 

Market Segmentation (e.g., identify key markets and profile them)

 

Advertising Effectiveness (e.g., advertising recall, attention, engagement)

 

Website Research (e.g., website navigation, attention, engagement)

 

Competitive Analysis (e.g., analysis of marketing of competitors)

 

Quality & Satisfaction Research
(e.g., customer perceived quality,
satisfaction and purchase intentions)